malibu beach house:
Logo concept

 Brief
As with Bondi 38, another conceptual project I worked on was for the Oceanfront Malibu Beach House. I discovered this establishment years ago when I lived in California and thought it could use a modern rebrand. I did not want to deviate away from their classical look and feel.

Therefore, I sought to pay homage to their history by delivering this straight forward, polished typeface. The point of this rebrand was to evoke a sense of timelessness, which would be prevalent to any era. As the saying goes…
”Classics never go out of style”

Tools used:
Adobe Creative Suite
Photoshop
Lightroom
InDesign
Illustrator
Acrobat