the geekview:
brand development

 The Geek View is an internal project from CWD Seattle. This project is meant to be a multimedia outlet discussing all things in Geek Culture. I was tasked with creating a visual brand that is easily recognizable, modern but also embraces retro cues. I centered the brand logo to pay homage to 8 bit video games, but chose to make the brand mark a simple pixelated letter “G”. The orange colors were chosen as a means to differentiate the brand with a distinct and vibrant color pallet.

The website design UI chose to have a feeling of a comic book panel and utilizes large type fonts that match pixelated “G” brand mark. Overall, these designs were chosen to represent the branding to The Geek View’s audience. After the front end design was developed in Figma, design files were presented to our internal development team for coding. The Geek View website is currently under development and will release sometime in Spring 2022.

Tools Used:
Figma
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom