M365 Migration campaign for Emily Carr University of Art + Design
Journey to Tomorrow: Spaceman Symbolism
The design concept revolves around the metaphor of space exploration, with the spaceman representing ECU's bold venture into the uncharted territory of digital transformation.
Overview: Embarking on a transformative journey into the digital frontier, Emily Carr University unveils its Microsoft M365 campaign, signalling an institution-wide shift towards cutting-edge technology. The campaign, featuring the iconic spaceman imagery, serves as a visual metaphor for ECU's leap into the future of collaboration, efficiency, and innovation. With resounding success, the entire school has embraced the Microsoft M365 platform, ushering in a new era of digital empowerment.
Key Objectives:
Communicate Transformation: Convey the message of institutional transformation and readiness for the future through compelling visual storytelling.
Highlight Partnership: Showcase the partnership between Emily Carr University and Microsoft, emphasizing shared values and a commitment to technological advancement.
Inspire Engagement: Capture attention and inspire active participation from students, faculty, and staff in embracing the Microsoft M365 platform.
Ensure Adoption: Generate excitement and confidence in the transition to Microsoft M365, fostering widespread adoption and usage across the institution.
Iconic Imagery: Utilize the spaceman as a central visual motif, symbolizing courage, innovation, and the spirit of exploration. The spaceman serves as a powerful and memorable symbol of ECU's journey towards technological advancement.
Futuristic Aesthetic: Employ sleek and modern design elements inspired by science fiction and futuristic aesthetics, evoking a sense of excitement and anticipation for the possibilities offered by Microsoft M365.
Dynamic Motion Graphics: Incorporate dynamic motion graphics and animations that depict the spaceman navigating through digital landscapes, representing the seamless integration and adaptability of Microsoft M365 across various platforms and devices.
Unified Branding: Maintain consistency in branding elements, such as color palette, typography, and visual style, to ensure a cohesive and recognizable identity across all campaign materials.
Inclusive Representation: Feature diverse representations of students, faculty, and staff engaging with Microsoft M365 tools and applications, reflecting the inclusive and collaborative nature of the initiative.
Implementation:
Multichannel Campaign: Roll out a multichannel campaign encompassing print materials, digital assets, social media content, email newsletters, and on-campus signage to reach and engage the entire ECU community.
Interactive Workshops: Host interactive workshops and training sessions to familiarize users with the features and benefits of Microsoft M365, empowering them to leverage the platform to its fullest potential.
Feedback Mechanism: Establish a feedback mechanism to gather insights and address any concerns or challenges encountered during the transition, ensuring ongoing support and optimization of the Microsoft M365 experience.
Celebratory Events: Organize celebratory events and milestones to recognize and celebrate the successful adoption of Microsoft M365 across the institution, fostering a sense of pride and accomplishment among stakeholders.
Conclusion: The Microsoft M365 campaign represents a pivotal moment in Emily Carr University's journey towards embracing technology as a catalyst for innovation and collaboration.
By leveraging the symbolic imagery of the spaceman and a futuristic design aesthetic, the campaign has successfully propelled ECU into the digital age, with widespread adoption and enthusiastic engagement from the entire school community.
As ECU continues to chart new frontiers in creativity and technology, Microsoft M365 stands as a cornerstone of its commitment to excellence and progress.