INU, pronounced ‘Ē-nu’ is Hawaiian for DRINK. INU Island Ales is a small brewery based out of in Kaneohe, HI dedicated to defining the Island Ale™ style.
P R O J E C T I was tasked with creating a visual brand identity that would encompass in their brand initiatives.
The brand mark was created with the intention of representing the islands of Hawaii. It pays tribute to each Island, the company seeks to represent through their liquid. Additionally, the triangle plays an important roll, as it is a significant symbol in Hawaiian culture. A straight forward design, the mark is created to display the word “INU”.
The brand mark uses these simple motifs and incorporates them into every design for their differentiated product identities. Using this visual- we are able to customize a consistent package by representing each unique flavor INU offers through custom Pantone colors designated for each ingredient.
SIE SWIM Identity
SIE SWIM is a lifelong dream turned reality of founder and designer Chelsie Kadota. Pronounced S-I-E SWIM, it is simply named after the last three letters of her first name, fittingly because it reflects her own style and aesthetic. After returning to her hometown, Hawaii, after nearly a decade away working her way up in the industry and gaining invaluable experience in Northern California and Los Angeles, she was finally able to see her vision come to life. Always being around the beach, born and raised in Hawaii, she knew when the time was right she wanted to fulfill the need for modern, on-trend, but still timelessly cool staples in a bikini-obsessed girl's wardrobe.
The collection, which is made up of fashion forward pieces is uniquely designed and curated to take you from sand to the street. It is designed in Hawaii and made in Los Angeles, a goal of Chelsie's to continue to keep it local and as sustainable as possible with unique fabrications and one of a kind designs. The little details are an integral part of the brand identity; each piece is hardware-free and seamless, and designed with the signature SIE rose gold lining.
SIE SWIM is the vision come to life of an effortlessly cool, yet feminine woman on a beach holiday around the world.