The Chicago Bulls is one of the most recognizable franchises in the NBA today. Their dominance in the 1990's winning six championships with Michael Jordan, Scottie Pippen and Phil Jackson. This is a personal creative exploration to slightly update the iconic logo. This idea explores an update that pays homage to the Bulls legacy, it doesn't reinvent the wheel but rather refines the current look for a modern day audience. The original/current Chicago Bulls logo has been used from 1966/67-Present. I wanted to update the brand mark in such a way where it would not deviate away from the lineage and core that the team has built for over 50 years.