bondi 38:
cafe brand concept

 Brief
This concept for Bondi 38 was a personal challenge project. I researched cafes in Sydney Australia and sought to re design a rebrand for existing cafe’s which could use a face lift.

I selected Bondi 38 Coffee - researched a bit of their history and customer demographic. I ultimately chose this teal and seafoam colorway to perfectly embody Bondi’s cultural aesthetic. The misaligned typeface was then designed to give a sense of refined but playful language that is personified by their culture. 38 was housed in a “cup” as the brand mark for their coffeehouse.

Tools used:
Adobe Creative Suite
Photoshop
Lightroom
InDesign
Illustrator
Acrobat