Art + Flea
BranD development

Brief
In 2013, Art + Flea was in need to create a brand mark that encompassed their spirit. The A+F design was created to to perfectly embody the whimsical and fun nature Art + Flea was known for. The intent of the design was to be fully adaptable and unstructured. Art + Flea at the time was known for their monthly themed events. This brand marked sought to service to ever-changing look and feel, so it may flow freely between these events.

This video was created to cater towards the wonderful Japanese tourists who frequent our island. Alyssa Wooten was tasked to be the face and host highlights of our marketplace in Japanese. Christopher Balidio and Mark Mizusawa along with myself helped film Alyssa’s journey throughout our market. Aly Ishikuni provided our translations. After principal photography was done, I worked on the edit and overlaid the Japanese translations over with the guidance of Ms. Ishikuni. I made sure to capture the spirit of Japanese media (which fits well with the spirit of Art + Flea at the time). In addition, was able to create fun, imperfect graphics that matched with the tone of the marketplace. Overall this effort afforded our group to grow and work with the likes of JTB, and helped us host an installation of our marketplace at Honolulu Festival at the Hawaii Convention Center for years to come. Additionally, we were able to grow our market locally by travelling to different venues on the island to host our events.

Tools used:
Adobe Creative Suite
Adobe Illustrator
After Effects
Premiere Pro