This is an Adidas campaign concept exploration that aims to push the Impossible Is Nothing slogan in a impactful and meaningful way. Traditionally, Adidas has used this message to inspire athletes to push beyond their limit and strive for something greater. The sports brand is currently using the phrase to spread messaging for environmental awareness & gender equality.

I thought creating a compelling visual focused on an image of a Paralympic athlete would be the next step for the campaign. The Impossible Is Nothing message is powerful and should be recognized and celebrated for all athletes.

Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign

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