Perfect Scrub

Brand Development

I was hired by Clever Wolf Digital Seattle (CWD Seattle) in July of 2021 and one of our first projects together was developing the brand for The Perfect Scrub.

The idea for The Perfect Scrub is a bespoke uniform service targeted to medical professionals, tailored to their specific measurements and body types. I was tasked with creating the brand that is unique to The Perfect Scrub that enables the service to stand apart from their competitors operating in the same space. I chose to design a brand that adheres to a mid century modern aesthetic, but evokes a sense of fun and gives a sense of quality that is non exclusive and approachable. The mockups seen here give a sense of how the product should be delivered and presented to the customer. The main premise is to let the customer feel a sense from the company initially though digitally to when it reaches their doorstep.

Tools Used:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign