For this design exploration - I created a "Run Now" Graphic Art Campaign under the Nike banner. The main intention was to create a very bold and dynamic typeface that initiates an immediate impact on the viewer. Centered and protruding out to of the canvas to stimulate the user to grasp the messaging. Coupled with running silhouettes, to add a sense of movement, the following explores three options as presented design alternatives.
Tools used:
Photoshop
Illustrator
view more on BEHANCE