ULATAN.COM: Portfolio of Pete Ulatan » Identity

ULATAN biz cards in full effect

admin — Tue, 06 Jul 2010 17:41:26 +0000

Below are images of my fresh and new business cards. The cards were printed on .20pt lexan emphasizing design by using the ULATAN brand as the primary focal. I know some of you may think the priorities of the design are unconventional as a “business card”. But my main reasoning of creating these are due to the premise of emphasizing my eye for design first, since I would like to represent my creativity first along with my contact information as a supplement. Check the transparent logo laced with the signature Ulatan blue screen. It’s my favorite part.

V3 Gaming PC

admin — Thu, 25 Mar 2010 22:49:07 +0000

V3 Gaming PC needed branding -designed and completed within a very short design schedule. The brand had to be unique and convey an updated look & feel accustomed to the PC Gaming industry.

Graphic Design – V3 Gaming PC Logo

Flow: To meet the needs of V3 Gaming, I was given certain criteria to the look and feel of the design. The challenge was to conceptualize something within a specific short period of time. Therefore, I opted to deliver more design options to determine which “idea” would suit the company best. After a myriad of mock-ups and examples, V3 decided on the logo below. Ultimately, I feel the short design time coupled with intense interaction with V3, contributed to the success of this design.

The design incorporates the look and feel desired by V3 & the molding of the V & 3 initials, in a clean and stylish way. But more importantly, in a memorable manner.

The logo itself is in shape of a flame, symbolizing the eternal light of V3. Lookout for these guys, big things are about to happen!

Connect: http://v3pc.com

San Diego Love Bug

admin — Sun, 05 Jul 2009 01:04:04 +0000

SDLOVEBUG.COM needed branding for their up and coming website launch this July. The brand had to be fresh and convey a modern/trendy/youthful sense and be a step aside the other San Diego based blogs.

Graphic Design – SDLOVEBUG.COM company logo and simple blog setup

Flow: To meet the criteria setup by SDLOVEBUG.COM, I felt confident in what I could accomplish for them. After a few revisions, I successfully created this logo which met the needs specified. By using the initials SDLB with a heart graphic, I was able to give the company a modern/youthful feel with an accentuated softened the touch. The addition to the argyle texture added another dimension to the look and feel SDLB wanted to accomplish. In addition, ULATAN was also commissioned to style their blog. The blog needed to be simple, easy to navigate and great to look at. Overall, the final products were embraced with open arms and SDLB couldn’t be any happier.

Connect: http://sdlovebug.com

Protype I.D. Package

admin — Fri, 05 Jun 2009 05:58:56 +0000

Protype, was in need of an entirely new identity makeover, to commemorate their official website launch in the Summer of 2009. Therefore, they needed a new logo and corresponding ID material such as business card, letterhead and envelopes. The main issue concerning this project was to tie in the color green + have it adapted to a website which is still under development.

Graphic Design – Protype Logo/Business Card/Letterhead & Envelope design

Flow: To coincide with Protype’s needs, ULATAN created a logo which served Protype’s unique specifications of a natural and simple flow. Once the logo was designed and approved, ULATAN went ahead and designed the remaining identity material which directly correlates with the Protype logo and desired colors. Overall, Protype approved the designs and was particularly happy with what was delivered.

Connect: http://protypemedia.com

Stand Alone Co Logo/Branding

admin — Wed, 06 May 2009 20:51:37 +0000

Active sports clothing company, Stand Alone CO. was in need for branding and logo design. They wanted something simple yet “stands alone” and that is recognizable.

Graphic Design - Stand Alone Co. Logo/Branding

Flow: ULATAN created a myriad of designs to embellish the Stand Alone brand. But ultimately, the company decided to go with the simple (yet impactful) SA logo with Standalone text logo(s)

Connect: http://standaloneco.com/

Speed Alliance custom business card design

admin — Fri, 17 Apr 2009 03:45:22 +0000

Speed Alliance recently moved office locations and was in need for a fresh new look to exemplify the new phase in their company lifecycle.

Graphic Design – Speed Alliance Business Cards

Client: Speed Alliance

Flow: In order to fulfill the need of Speed Alliance, ULATAN presented 2 different styles. Ultimately, Speed Alliance decided on this minimalist pop culture style to convey the “fresh” look they were looking for. The cards where printed on 15 pt card stock with a glossy finish for a fantastic look.

Connect: http://www.speedalliance.com/

SDDrift.com logo and concept

admin — Tue, 22 Nov 2005 22:21:28 +0000

Graphic Design -Logo (Web/Print)

Client: SDdrift.com

Flow: For those who are fans of motor sports, Drifting certainly has to be a popular term.

The sport of Drifting is on an exponential rise since 2000 and my roots in the motor sport has developed quite a passion. Along with a few friends, we started SDdrift.com, a forum for San Diego drifting practitioners to meet and make friends. This site began in 2005 and now is home for over 658 members and 41639 postings from San Dieagans. I developed a logo for SDdrift.com. My goal was to make it visible and memorable. I believe I was successful achieving both.

Connect: www.sddrift.com